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Why Are Big Brands Launching Their New Products On Indiegogo & Kickstarter?

Why Are Big Brands Launching Their New Products On Indiegogo & Kickstarter?

by richtucker | Oct 8, 2018 | Crowdfunding, Online Marketing

A growing crowdfunding trend in 2018 has been large existing brands launching innovative new products on Kickstarter and Indiegogo.  You may be wondering: “why would a large brand launch their products on Kickstarter and Indiegogo, are those platforms for the...
Crowdfunding Gap Marketing Program Now Available

Crowdfunding Gap Marketing Program Now Available

by richtucker | Oct 1, 2018 | Crowdfunding, Online Marketing

I’m so excited to announce that after several weeks of working nights and weekends, the Crowdfunding Gap Marketing Program is now available! My hope is that this program will help many Kickstarter Creators be successful way beyond their campaign. But for now,...
Did IHOP’s #IHOb Burger Campaign Increase Burger Sales?

Did IHOP’s #IHOb Burger Campaign Increase Burger Sales?

by richtucker | Aug 12, 2018 | Online Marketing

As the IHOP’s name change PR stunt was unfolding in June, I was fascinated at how they were securing multiple articles and social media posts from every major media outlet.  As it became apparent that they were not really changing their name to International...
#IHob Campaign: Researched The In-Store Execution

#IHob Campaign: Researched The In-Store Execution

by richtucker | Jun 11, 2018 | Online Marketing

As a long time social media marketer, I get excited when organizations take risks and do something different with the social platforms. Since last Friday, I’ve been following the International House of Pancake’s #IHOb campaign closely because it has...
Blogging Test: Publishing On Linkedin vs. Medium vs. Personal Blog

Blogging Test: Publishing On Linkedin vs. Medium vs. Personal Blog

by richtucker | Apr 18, 2018 | Online Marketing

Purpose of this post: To share my data and thoughts on publishing content on Linkedin vs. Medium vs. here on RichTucker.co. You may have heard rumors that blogging is dead. As the first cruise industry blogger, I have not actively blogged in a few years and I have...

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  • Facebook Info and Ads Tab Removed, but Your Ads are Still Open to Competitors
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  • Why Are Big Brands Launching Their New Products On Indiegogo & Kickstarter?
  • Crowdfunding Gap Marketing Program Now Available
  • Did IHOP’s #IHOb Burger Campaign Increase Burger Sales?
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